Some owners in the food industry have raised questions about the possibility of customers ordering food or drinks with their smartphones. 

Let's look at the answers to the most important questions to determine why a business like a restaurant or a café bar should invest in a better, digital customer experience. 

Question #1: "Will I lose contact with the customers if they order themselves?"  

Answer: The question is a fair one. Before answering, let's consider that if the customer sends in orders, that does not prevent the staff from going to the point of service and discussing with the customer. For order changes or assistance, staff will go to the point of service. Staff will serve the customer and have more opportunity and comfort time to make contact ask if everything is okay or confirm an order. Because, it has saved time from explaining the menu to other customers especially foreign tourists, taking re-orders, and fewer walks to each service point to see what customers want. Therefore, the answer is negative and the conclusion leads us to the first reason. 

Reason #1 Time savings and more opportunities to contact customers. 

Question #2: " Will I not have the same ability to promote and market items as before?"  

Answer: The digital menu has photos and is attractive because "a picture is worth a thousand words". Rich descriptions convince the customer, especially when e.g., recipes, cocktails, and wine labels are unfamiliar. The daily specials and discounts are displayed in separate categories to make them easy to distinguish. Verbal explanation with a list of items has practical difficulty for customers who do not remember what is mentioned above. The digital menu has details while the waiter or waitress, if in a hurry at rush hour, may forget to mention something. In our digital menu, if the waiter or waitress receives the order, they can show pictures to the customer so the promotional opportunity is there. 

Reason #2: A digital menu with photos, descriptions in foreign languages, and prominent discounts is understandable, and attractive and helps to promote items and offers. 

Question #3: "What if the customer sends the wrong order which is already being prepared?"  

Answer: This possibility still exists today when the order is received by the staff because there is always a possibility of a change. Nowadays, customers are used to ordering products online with their mobile phones. Moreover, with settings in the app, the number and value of guest orders can be limited. The staff can confirm with the customer high-value orders as they will have saved time from taking orders. Do not forget that today, when staff does not note something, errors or omissions occur. With our solution, the customer notes his comments and the staff can confirm with the customer the correctness of an order if they have doubts. 

Reason #3: The business can control customer orders and by making notes on each customer’s order avoid errors or omissions by staff. 

Question #4: "I have a staff order entry system; do I need anything more?" 

Answer: Let's think about the convenience and flexibility a customer has when, with the price list on his smartphone, he can (re)order without delay even if the staff is not nearby. Navigating the digital menu is easy during the customer's stay on the premises. Therefore, the customer is more likely to order because he can do so autonomously, easily, and flexibly. Simply put, sales will increase in number and value if the customers have the flexibility to order using a digital menu, whenever they want. 

Reason #4: If customers can order easily, whenever they want, using a digital menu, sales will potentially increase. 

Question #5: "I've heard of QR menus, how is your digital menu different?" 

Answer: There are QR menus on the market with different capabilities. Static, with text only but no images, without any item description, in Greek without foreign languages, in pdf format so the visitor zooms in the page to read it and others without an order cart.  

Our QR menu is available in three versions BASIC S/M/L depending on the needs of the business. It is easy to use, multilingual, attractive, has images, and is dynamic. The business can update in real-time the items, descriptions, prices, and availability easily without costs and delays. In the BASIC L version, we additionally give the business flexibility to make real-time discounts for promotions and thus increase sales. Our PREMIUM solution has an order cart and offers a better customer experience. Our goal is to increase sales and the number of satisfied, and loyal customers. 

Reason #5: Our multilingual, attractive QR menu can be updated in real-time to increase sales and can have an order cart for easier customer orders.