Simply Better is a Greek startup that has as its mission the digital transformation of businesses in Hospitality and Tourism with a focus on the best customer experience. It has developed and offers in the Greek market a web application for restaurants, cafeterias, bars, and hotels. The staff and customers of these businesses, via the web browser on their smartphones, can communicate more easily through the app for faster and better service.
Nikos Oikonomopoulos and Argyris Prosilis, the founders of the company, came up with the idea from their personal experiences: "We thought that the current customer experience on the premises could become simply better if they used their smartphones."
Using a digital menu of products and services customers can send orders whenever they want, without physical contact with printed price lists. Printed price lists are often plain with no photos while digital is more attractive, image-rich, and can be read in places without sufficient lighting. In addition, it is multilingual, which is particularly helpful for foreign tourists to understand it. In this way, it makes it easier for the staff and saves valuable time in explaining it.
Staff can receive notifications of customer requests for assistance or bills, even if they are not at the service point, so they do not needlessly go back and forth from each service point to the kitchen, bar, or reception. During busy periods, delays are minimized, errors are avoided and staff work is made easier. Valuable time is saved from receiving orders and is used for better customer service.
The Simply Better solution is comprehensive and adds value in many respects. The business can update the menu in terms of prices and availability of products and services, without printing out new pricelists. This reduces operational costs. At the same time, the business owners can make offers and have a better overview of their sales and revenues. In addition, customer reviews help the business to provide better quality services to customers and the latter stay happy and loyal. Customer experience is particularly important for tourism and ultimately for the growth of the economy. Finally, because of contactless transactions, it is an ecological proposition that protects the environment and cares for the safety and hygiene of people in times of pandemic.
The innovative features of the solution are evident. Its creators are enriching the functions of the application and expanding its capabilities all the time, making it what their business name implies: simply better!
Nikos Oikonomopoulos and Argyris Prosilis, the founders of the company, came up with the idea from their personal experiences: "We thought that the current customer experience on the premises could become simply better if they used their smartphones."
Using a digital menu of products and services customers can send orders whenever they want, without physical contact with printed price lists. Printed price lists are often plain with no photos while digital is more attractive, image-rich, and can be read in places without sufficient lighting. In addition, it is multilingual, which is particularly helpful for foreign tourists to understand it. In this way, it makes it easier for the staff and saves valuable time in explaining it.
Staff can receive notifications of customer requests for assistance or bills, even if they are not at the service point, so they do not needlessly go back and forth from each service point to the kitchen, bar, or reception. During busy periods, delays are minimized, errors are avoided and staff work is made easier. Valuable time is saved from receiving orders and is used for better customer service.
The Simply Better solution is comprehensive and adds value in many respects. The business can update the menu in terms of prices and availability of products and services, without printing out new pricelists. This reduces operational costs. At the same time, the business owners can make offers and have a better overview of their sales and revenues. In addition, customer reviews help the business to provide better quality services to customers and the latter stay happy and loyal. Customer experience is particularly important for tourism and ultimately for the growth of the economy. Finally, because of contactless transactions, it is an ecological proposition that protects the environment and cares for the safety and hygiene of people in times of pandemic.
The innovative features of the solution are evident. Its creators are enriching the functions of the application and expanding its capabilities all the time, making it what their business name implies: simply better!
